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How Levi’s turned – not washing your clothes – into a masterful PR move
A fascinating statement was recently made for those who are environmentally conscious about their clothes. Essentially the mindset is “Stop washing your jeans, save the world” – turning not washing...
View ArticleMarketing Yourself As Well As Your Product
Internet marketing is truly a friend to companies the world over. Where once before, thousands could be reached, today that number is replaced with millions. Businesses thrive on the massive increase...
View ArticleKids These Days: Reactions to Rotary Phones, Older Computers and Walkmens
Kids today are used to computers. These computers fit into their pockets and run on their cell phones. Many of them have laptops and some even have tablets. Watching them react to a computer that was...
View ArticleRising and Falling: Media and Advertisers in 2014
Advertising and marketing are always changing. In order to keep up and keep your approach fresh and relevant, it’s important to stay current with the latest developments. Many types of products and...
View ArticleFood and Beverage Industry Influencers
The food and beverage industry is quite unique in the ways that it doles out its accolades. All industries have their taste makers to be sure, but food and beverage companies more or less rely on the...
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5W Insights: August 2014 – Rise of the Social Entrepreneur
m August 2014 RISE OF THE SOCIAL ENTREPRENEUR From Roosevelt to Vanderbilt to Bill Gates, many entrepreneurs make names for themselves in the cutthroat world of private enterprise before pursuing...
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Brand owners who want to get the most out of social media and push visibility for their brands should look to trends for Quarter 2 of 2014. It seems the most leverage comes from measuring how each...
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Duane Reade: Leading the Way in Content Marketing
When most people think about Duane Reade, the image that comes to mind is its ubiquitous presence on the streets of New York. What people might be more surprised to find out about this relatively small...
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Doing Back to School Marketing the Right Way
The back to school season is one of the biggest shopping seasons of the year, second only to Black Friday. This year, in particular, the back to school season poses a huge opportunity for marketers and...
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5W Insights: September 2014 – Biggest Marketing Trends
September 2014 Marketing Trends to Keep You Ahead of the Game Keeping an eye on the changes and trends happening in the global business environment can mean keeping a competitive advantage for your...
View ArticleHow Public Relations can help your Businesses Message go Viral
A public relations campaign can be an effective and cost effective tool for businesses that want to build awareness of their brand. Many business owners are unaware of just how important public...
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Consumer PR: The Buying Behavior of Female Shoppers
Research consistently shows that the majority of purchasing decisions are made by women. More accurately, 85 percent which comprises a $14 trillion market. However, the way women are influenced to make...
View ArticleHow to Build Strong Rapport with Your Customer Base
For many consumer facing companies, customers are the lifeblood of their success. They’re what keeps a business thriving and successful, so it would only make sense for companies to build a strong...
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How Levi’s turned – not washing your clothes – into a masterful PR move
A fascinating statement was recently made for those who are environmentally conscious about their clothes. Essentially the mindset is “Stop washing your jeans, save the world” – turning not washing...
View ArticleHow Public Relations can help your Businesses Message go Viral
A public relations campaign can be an effective and cost effective tool for businesses that want to build awareness of their brand. Many business owners are unaware of just how important public...
View ArticleBrick & Mortar: Dying Trend or a Necessity for Holiday Sales?
Many people have written off the brick and mortar stores, saying in effect that they aren’t relevant anymore. They cite the increase of online sales and the ease of shopping for things on the Internet...
View ArticleConvenience and Efficiency Cater to Changes in Home and Housewares Market
Home is where the heart is, goes the old saw. But in a digital age, home is in the palm of your hand. The growing sophistication of smartphones and other hand-held devices—combined with the...
View ArticleShopper PR: Using Public Relations to Target Customers
Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and jump start your sales. Here are just a few ways using PR...
View ArticleWhy PR is so Important for Consumer Electronics
Electronics are applicable to all walks of life. With the emergence of influencer marketing, it’s vital that your brand is on point with its PR messaging. Here are some tips on why a strong Public...
View ArticleRules Of Mobile Marketing Which Every Consumer PR Firm Should Follow
Consumer Public Relations must embrace an active response to devices that can instantly blast reactions. A few years ago, if a consumer had an opinion, good or bad, about a product or service, he or...
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